What made the old API-and-integrations framing too narrow for V5?
How Bannerbear changed, before and after. By
Jon Yongfook.
Bannerbear turned an API pitch into a workflow story.
An API that generates marketing visuals A workflow that assembles finished media


Before & afterDrag to compare
Both source files are desktop Wayback captures at 1440 by 1000. The comparison starts below the archive toolbar.
JonFounder, BannerbearBannerbear turned an API pitch into a workflow story.
The August homepage pairs an image-generation example with code and describes Bannerbear through its API and integrations. By September, the same headline opens onto a five-step video workflow: resize, subtitle, animate, add music and add cover art. The following section then separates Images and PDFs, on-brand video and workflow automation. The redesign makes the expanded V5 system visible through an end-to-end outcome.
The captures bound the visible homepage redesign between August 6 and September 11, 2026. Bannerbear’s changelog dates its redesigned V5 dashboard and Workflows release to August 18, but it does not date the marketing-page deployment or report its effect on customer behavior.
Make a rebuilt platform concrete.
Our reading: Bannerbear had grown beyond a single generation API, so the new page demonstrates how its pieces work together. The workflow gives visitors a finished-media story to follow before the page introduces the underlying image, video and automation products. Jon describes V5 as a ground-up rebuild, but he has not publicly attributed this homepage choice to a specific customer signal or result.
The code sample and static output explain what the API can produce.
Five connected steps show how V5 turns source media into a finished video.
Jun 2026
We've spent the past several months rebuilding the template engine, editor, and API from the ground up.
The article establishes the scope of the V5 rebuild. It does not explain the homepage redesign or claim a business result from it.
Read the announcementWhat happened after the change?
Did showing one complete media workflow change which Bannerbear capability visitors tried first or how quickly they understood V5?
We need Jon’s perspective to connect this change to the results.We don’t have the results yet.
What would you ask Jon?
Go deeper into this decision. Ask the maker, or share this page with your audience.
Ask Jon about this change.
The story does not have to end here. What would help you learn from this decision?

Questions
4Why did you choose this five-step video workflow as the first example?
Which customer jobs most influenced the V5 rebuild?
Did the new homepage change activation, expansion or the mix of products customers used?