What made nurture-and-comments no longer enough as the homepage lead?
How Extrovert changed, before and after.
Extrovert moved its homepage from nurture comments to outreach.
Warm-up and nurture with thoughtful comments Manual-quality outreach: comments and messages
goextrovert.com
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01 / What changed
Extrovert moved its homepage from nurture comments to outreach.
The homepage hero changed from “Warm-up and nurture prospects at scale on LinkedIn,” with supporting copy about thoughtful comments, to “Manual-quality LinkedIn outreach at 10% of the effort,” with supporting copy about who to comment on or message today. The later hero UI also shows suggested DMs alongside comments.
BeforeWarm-up and nurture with thoughtful comments
AfterManual-quality outreach: comments and messages
Before is an August 15, 2025 archive capture. After is the live site observed September 23, 2026. These dates bound the visible website change, not the exact rewrite. Suggested June 2024 and December 10 2025 captures confirmed different copy in HTML but did not yield comparable CSS replay, so they were not used as the hero pair. Co-founder Oleg Sobolev is not the attributed quote author here.
Name the wider outreach job on the page.
Dmitry publicly described Extrovert moving from commenting only into integrated outreach. Our reading: the later homepage makes comments and messages part of the same promise, instead of leading with nurture comments alone. The founders have not confirmed why this exact hero wording was chosen.
BeforeLead with nurture comments.
The page asks visitors to warm up prospects by tracking posts and leaving thoughtful comments.
AfterLead with outreach that includes messages.
The page promises manual-quality outreach and shows suggested comments and DMs in the same daily workflow.
What Dmitry said publiclyDmitry Bergelson · Co-founder, Extrovert
Nov 27, 2025
The biggest leap forward since we launched Extrovert: now we are coming from commenting only to the integrated outreach space... BUT IN A WHOLE NEW WAY!
This describes a product-direction leap from commenting-only to integrated outreach. It does not timestamp the homepage rewrite or prove business impact.
Read the post on LinkedInWhat happened after the change?
THE OPEN QUESTION
Did reframing the homepage around outreach change who signed up, how they used Extrovert, or whether they stayed?
We need Dmitry’s perspective to connect this change to the results.We don’t have the results yet.
What would you ask Dmitry?
Go deeper into this decision. Ask the maker, or share this page with your audience.
About: What changed
Q&A · THE CONVERSATION
Ask Dmitry about this change.
The story does not have to end here. What would help you learn from this decision?
Questions for DmitryCo-founder, Extrovert · No replies here yet
Questions
3Why put comments and messages into one outreach promise instead of keeping them separate?
What signal would tell you this homepage rewrite worked?