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behind the change.

How Justin Welsh changed, before and after. By Justin Welsh.

Justin Welsh put a personal identity before the proof.

The company-building history came first “I’m a writer and entrepreneur.”

justinwelsh.me
Justin Welsh About section before the edit. The paragraph begins with his history building two billion-dollar companies. Archived July 16, 2026.
Justin Welsh About section after the edit. The paragraph begins, “I’m a writer and entrepreneur.” Archived August 15, 2026.
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Both images render the same About text container at the same desktop viewport and output size. The page title changed in the same interval from “The Saturday Essay” to “Writer & Entrepreneur.”

JustinWriter & entrepreneur
01 / What changed

Justin Welsh put a personal identity before the proof.

On July 16, the About paragraph opened with Justin’s company-building history. By August 15, it opened with a new sentence: “I’m a writer and entrepreneur.” The rest of the paragraph stayed the same.

BeforeThe company-building history came first
After“I’m a writer and entrepreneur.”

The captures bound the visible edit to a 30-day interval. They do not establish the exact release time, why Justin added the sentence or whether the wording changed reader behavior. His July essay supplies adjacent context, not an explanation of this edit.