What led you to replace the original audience categories?
How Postiz changed, before and after.
Postiz changed who its homepage speaks to.
Creators · Business · Agencies Agentic · Developers · Automation Teams
postiz.com
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Use arrow keys to compare. Home shows before; End shows after.Before & afterDrag to compare
01 / What changed
Postiz changed who its homepage speaks to.
The audience section replaced creators, businesses and agencies with agentic users, developers and automation teams. The descriptions now emphasize agents, APIs and automated workflows.
BeforeCreators · Business · Agencies
AfterAgentic · Developers · Automation Teams
The earlier headline already mentioned agents. This is a change in the named audiences, not proof of Postiz’s first move into AI. Dates refer to archive captures.
Help technical users recognize their workflow.
Nevo publicly explains a focus on technical and semi-technical users. Our reading: naming developers and automation teams makes that direction concrete on the homepage. He has not confirmed the reason for this particular edit.
Earlier audiencesWho runs the account.
Creators, businesses and agencies describe the people and organizations managing social media.
Later audiencesHow they work with Postiz.
Agents, developers and automation teams point to ways of integrating and automating the product.
What Nevo said in his public videoNevo David · Founder, Postiz
We try to turn mostly for technical people or semi technical people.
This transcript excerpt explains the broader targeting strategy. It does not confirm the specific April edit or its effect. The post’s publication date has not been verified.
Read the post on LinkedInWhat happened after the change?
THE OPEN QUESTION
Did changing the named audiences affect who signed up, how they used Postiz or whether they stayed?
We need Nevo’s perspective to connect this change to the results.We don’t have the results yet.
What would you ask Nevo?
Go deeper into this decision. Ask the maker, or share this page with your audience.
About: What changed
Q&A · THE CONVERSATION
Ask Nevo about this change.
The story does not have to end here. What would help you learn from this decision?
Questions for NevoFounder, Postiz · No replies here yet
Questions
3What customer behavior made you focus on technical and semi-technical users?
How would you test whether your homepage is attracting the right audience?