What led Supliful to choose actively selling brands as its proof point?
How Supliful changed, before and after.
From building brands to making sales.
350,000+ brand builders 1,500+ actively selling brands
supliful.com
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Use arrow keys to compare. Home shows before; End shows after.Before & afterDrag to compare
01 / What changed
From building brands to making sales.
Supliful’s homepage now highlights brands selling products, rather than people building a brand.
Before350,000+ brand builders
After1,500+ actively selling brands
Different groups, not a drop in customers. These are archive capture dates, not a confirmed release date.
Sales make progress tangible.
“Building a brand” can mean many things. Making a sale is a concrete milestone. The new wording may make the promise easier to understand and measure.
Building a brandAn intention.
A broad journey with no single milestone.
Actively sellingAn observable action.
A concrete sign that a brand is in business.
What Martins shared publiclyMartins Lasmanis · Founder, Supliful
Solving the Monthly Active Brands puzzle (our North Star was flat, still figuring out why)
This adds context; it doesn’t explain this edit. Monthly Active Brands may differ from actively selling brands.
Read the post on LinkedInWhat happened after the change?
THE OPEN QUESTION
Did switching to actively selling brands change how visitors responded? What did you learn?
We need Martins’s perspective to connect this change to the results.We don’t have the results yet.
What would you ask Martins?
Go deeper into this decision. Ask the maker, or share this page with your audience.
About: What changed
Q&A · THE CONVERSATION
Ask Martins about this change.
The story does not have to end here. What would help you learn from this decision?
Questions for MartinsFounder, Supliful · No replies here yet
Questions
3What would you tell another founder choosing a proof point for their homepage?
What else did you try before settling on this wording?